BEN & JERRY’s
Agency Credit: I-AM London
London & Rotterdam
2017 - 18
The Job:
Customer Experience
& Signage
FROM LONDON
TO ROTTERDAM
Intent & Response:
How do you take a globally loved ice cream brand, and give it an authentically local flavour in the European market? The pilot Scoop Shop in London’s Wardour Street is rooted in the original global brand, yet creatively translated as the European consumer sensibility, alongside the local London ‘vibe’.
Responsibilities:
Working within a small creative team alongside Interior Designers, I was responsible for leading on the creative execution and application of all signage within the two stores. Working from concept stage, right through to building artwork spec packs for signage contractors and site visits for installation.
Expertise Deployed:
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Visual Language
Brand Architecture
Graphic Design
Branded Environments
Signage & Application
Interior Design
THE NEW SCOOP SHOP FOR EUROPE
WANT MORE?
Drop me a line and we can chat about my projects in more detail…