encompass
The Job:
Brand Identity
& Website
London
2022
Direct client
Intent & Response:
The client came with an early-stage brand concept that lacked a clear strategic or visual foundation. We soon realised there was no context or design foundation, so we went back to the drawing board and we started from scratch. We needed to build a logo that portrayed the strength of commitment, whilst being empowering and inclusive.
Responsibilities:
We identified our target audience, done our market research and discovered how we’d like to position the brand in the market. We tested various concepts and directions, but once we landed on the current brand we knew it was right for, both, us and our target audience. We developed the website and built it in Squarespace.
The whole design process felt genuinely collaborative from start to finish. The design challenged us in the right ways and turned our ideas into a brand that feels authentically ours.”
Thomas Demmer, founder & Lead Trainer
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The website
Designed in Adobe Illustrator
Developed on Squarespace
high performance for the high-performing
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