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The Job:

Brand Design Lead

In-house & freelance

Global
2020 - 26

Intent & Response:

Can we re-write the traditional bank experience to bring new meaning to the physical space? The focus was to become so much more than a bank; it was to put people first. So we removed the bank tellers so they could interact with the customers IRL. Creating community-led, social learning spaces in-branch.

Responsibilities:

As a Mid-weight Designer working within a small creative team alongside Interior Designers, I was one of two Graphic Designers leading on the creative execution and application of all signage within the stores. Working from concept stage, right through to building artwork spec packs for signage contractors.