Evolveyou

In-house role

Global
2020 - 26

The Job:

Brand Design Lead

Intent & Response:

A mission I genuinely believed in from day one: empowering women to become stronger, healthier and more confident. I joined as a Graphic Designer and then I left 6 years later as the Brand Design Lead. A huge personal growth, all while watching a small start-up become a global fitness platform.

Responsibilities:

Across this time, I had the opportunity to shape a brand through serious growth, working across social-driven campaigns and in-person events. I also had the pleasure of mentoring designers, leading projects and building a visual identity that could keep up with a rapidly growing business.

From large-scale venue signage and wayfinding to staff and trainer uniforms, printed collateral and on-screen content, every touchpoint was designed to feel energetic, considered and unmistakably EvolveYou. The result was a bold, cohesive visual experience that connected the brand across the festival and brought its digital-first identity into the real world.

450%

increased IG following

4.9/5

app store rating

2m+

app users

48K+

5-star ratings

EvolveYou Festival

In 2022, EvolveYou brought its community together for its first-ever fitness festival at London’s Woolwich Fireworks Factory, welcoming 600 attendees for a full day of workouts, movement, seminars and, most importantly, community. I developed the visual identity across the entire event experience, creating a cohesive design system that translated the EvolveYou brand into a physical and digital environment.

Countless Campaigns

Over my time at EvolveYou, I’ve worked across 200+ campaigns, spanning everything from major brand moments and global launches to acquisition, retention, community, product and commercial campaigns. Each required a different creative approach, audience mindset and balance between brand and performance. From the Tone & Sculpt to EvolveYou rebrand and Black Friday activity, through to trainer launches, community initiatives and always-on social, the work demanded constant evolution.

The variety also meant constantly finding new ways to keep the brand fresh without losing its identity. I worked across multiple formats, platforms and audiences, adapting ideas from large-scale campaign concepts into social content, digital experiences and smaller day-to-day moments. This breadth gave me the opportunity to build a flexible visual language, work at pace and adapt creative across channels, audiences and objectives — while keeping EvolveYou recognisable, relevant and consistently moving forward.

200+ CAMPAIGNS ACTIVATED

FITNESS APP FOR WOMEN BY WOMEN