LYMA

The Job:

Paid Social Media Campaign

Agency Credit: Charlie Oscar

UK & US
2026

Intent & Response:

LYMA is a hi-tech, luxury laser skincare product targeting 45-65 year olds. The task is to build a structured, performance-led static creative engine delivering ~30 static assets for meta ads using the four pre-approved concepts developed by the client. With limited brand resource, we must also use AI to generate new imagery.

Responsibilities:

As design lead, I had to build out fresh visual styles from a new prospective for a long-connected client. Each visual style is totally new for them, which allowed me to push the creative into a fresh realm for each concept. The AI image-generation was imperative, and was completed on both Artlist and ChatGPT.

“

thank you for all your help with lyma. The work is great and we love working with you!

Charlie Oscar

”

Concept 1

Areas Of Concern

We had 5x target areas, and for each we had two sets of copy to help us performace-test emotional vs physical messaging.

Note: all images used in this concept were generated and refined on AI to help target the right audience age-group.

Concept 2

Elevated Luxury

I approached this concept with 4x creative pillars in mind for differentiation; fashion, technology, information and familiarity.

This was the most diverse concept with the broadest range of styles to performance-test which our audience engaged with most.

Concept 3

Format Testing

This was the most progressive visual style for the client, introducing the fresh red gradient to resemble the laser technology.

Producing a carousel-ad was a new format for the client. So we focused it on a ‘before & after’ approach with two variations of copy.

LYMA Everywhere

Concept 4

Focusing on bring reality and familiarity, we created an AI 3D visual with various reviews, a focused review and a movie-style poster.

The client also wanted to test one product-focused ad to see how it performed against our more creative concepts.