PG FAST FOOD
The Job:
Brand Animations
& Brand Comms
Agency Credit: Shore Studio
Glasgow & London
2025-26
Intent & Response:
Shore Studio developed the identity and visual language for Professor Green’s latest venture; a fast-casual food offering originally launched in Glasgow with a new soon-to-be-open site in Soho. The creative required bringing the brand to life through various executions, which is where Shore needed animation and design support.
Responsibilities:
Bringing all animations to life following a developed storyboards provided by Shore Studio.
Applying the newly developed brand identity, to various internal and external comms.
Ongoing brand design on a weekly basis to support Shore’s relationship with the client.
The UK fast casual sector has a new heavyweight contender.
“
FastCasual
”
The PROPER GOOD truck has been a key focus for the client and it was my responsibility to bring it to life.
After rounds of amends and development of vector-based designs, I then took the designs to AI and created a photo-realistic visual of what the van will look like on the street. Everything in this visual, apart from the design, has been AI-generated.
The Truck
AI Platforms used:
ChatGPT & Envato
NAUGHTY BUT NICE
WANT MORE?
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