Via Wings

The Job:

Brand Identity
Creation

Direct client

N. Ireland
2018

Intent & Response:

This is a charity very close to my own heart, as it focuses on helping those in poverty in my hometown in Northern Ireland. They have continued to make an amazing impact for 20 years in the local and national community, so when they began to get the recognition that they deserved, they needed an identity to support that.

Responsibilities:

We created the full identity and brand language. We wanted to keep it as minimal as their under-stated humility and as impactful as the powerful work they do for the community and the country. Over the years this has also involved continued design support where and when they need it on an on-going basis.