VIRGIN MONEY
The Job:
Customer Experience
& Signage
Agency Credit: I-AM London
LDN | MCR | BHM
2018 - 19
Intent & Response:
Can we re-write the traditional bank experience to bring new meaning to the physical space? The focus was to become so much more than a bank; it was to put people first. So we removed the bank tellers so they could interact with the customers IRL. Creating community-led, social learning spaces in-branch.
Responsibilities:
As a Mid-weight Designer working within a small creative team alongside Interior Designers, I was one of two Graphic Designers leading on the creative execution and application of all signage within the stores. Working from concept stage, right through to building artwork spec packs for signage contractors.
IMpact
120%
more account
openings
123
new branches
Completed
300%
Higher Sales Than The Next Best Branch
Expertise Deployed:
Customer Journey Mapping
Experience Module Creation
Brand Environment & Interior Design
Brand Application
Digital Integration
Community Building
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MAKING PEOPLE HAPPY ABOUT MONEY
WANT MORE?
Drop me a line and we can chat about my projects in more detail…